Image Effects
Filters, adjustments, and effects customers can apply to image items in the Print Editor's Advanced Editor — one-click presets plus fine-grained light, color, detail, and effect controls.
When a customer selects an image in the Advanced Editor, the image panel offers a full set of photo effects — one-click filter presets, fine-grained light/color/detail adjustments, and effects like drop shadow, border, and vignette. Every control is non-destructive: adjustments are stored as settings on the image and re-applied on each render, so they can be changed or cleared at any time without altering the uploaded file. A Reset button at the bottom of the panel returns the image to its original state.
Image effects are part of the Advanced Editor. They apply to image items the customer has placed or uploaded; the Simple Editor doesn't expose them.
Filter Presets
The Filters section offers one-click looks. Selecting a preset applies a coordinated set of adjustments in a single tap; selecting None clears the preset. There are 18 presets:
| Group | Presets |
|---|---|
| Punchy | Vivid, Crisp, Bright, Pop, Dramatic |
| Black & white / toned | Mono, Noir, Sepia |
| Film & vintage | Vintage, Retro, Faded, Polaroid, Cinematic |
| Warmth & mood | Warm, Cool, Sunny, Moody, Soft |
Filter Intensity (0–100) controls how strongly the chosen preset is applied, so a look can be dialed back without switching presets.
A preset is a starting point — customers can layer the manual adjustments below on top of it.
Adjustments
The Adjust section groups fine-grained sliders into three categories. Each adjustment is centered at 0 (no change) unless noted, with negative values reducing and positive values increasing the effect.
Light
| Control | Range | Effect |
|---|---|---|
| Brightness | −100 to 100 | Overall lightness of the image. |
| Contrast | −100 to 100 | Difference between light and dark areas. |
| Highlights | −100 to 100 | Brightness of the lightest areas. |
| Shadows | −100 to 100 | Brightness of the darkest areas. |
| Whites | −100 to 100 | The white point — how bright the brightest pixels are. |
| Blacks | −100 to 100 | The black point — how dark the darkest pixels are. |
Color
| Control | Range | Effect |
|---|---|---|
| Temperature | −100 to 100 | Shifts the image cooler (blue) or warmer (orange). |
| Tint | −100 to 100 | Shifts the image toward green or magenta. |
| Saturation | −100 to 100 | Intensity of all colors, from grayscale to fully saturated. |
| Hue | −180 to 180 | Rotates all colors around the color wheel. |
| Vibrance | −100 to 100 | Boosts muted colors while protecting already-saturated tones and skin tones. |
Detail
| Control | Range | Effect |
|---|---|---|
| Sharpness | −100 to 100 | Sharpens (positive) or softens (negative) edge detail. |
| Vignette | 0 to 100 | Darkens the edges of the image toward the corners. |
| Vignette Size | 0 to 100 | How far the vignette reaches in from the edges. |
Opacity
An Opacity slider (10–100%) controls how transparent the image item is on the canvas. It's available when the product allows image opacity changes.
Effects
The Effects section adds two element-level treatments:
Drop Shadow
| Control | Range | Effect |
|---|---|---|
| Blur | 0 to 100 | Softness of the shadow's edge. |
| Angle | 0 to 360° | Direction the shadow is cast. |
| Distance | 0 to 72 | How far the shadow is offset from the image. |
| Opacity | 0 to 100 | Strength of the shadow. |
Border
| Control | Range | Effect |
|---|---|---|
| Width | 0 to 72 | Thickness of the border drawn around the image. A width of 0 means no border. |
Resetting
The Reset button at the bottom of the panel clears every filter, adjustment, and effect on the selected image, returning it to its original appearance. Because effects are non-destructive, the underlying uploaded image is never modified.
Related Pages
- Advanced Editor — the editor mode where image effects live, in the image panel
- Color Pallets — the palette that drives recoloring of SVG elements and text
- Photo Merge — automated image placement for variable-data and photo products