User Roles

Create and configure admin user roles to control which screens and features each team member can access in the Unified Admin.

User Roles control what admin users can see and do inside the Unified Admin. Each role defines a set of screen-level permissions -- when an admin user is assigned a role, they can only access the screens that role grants. If a user navigates to a screen they do not have access to, they are redirected to an access-denied page.

Roles are scoped to your storefront. You can create as many roles as needed (e.g., "Sales Rep" with access to Orders and Reports only, or "Content Editor" with access to CMS pages only). Screens are organized into groups -- Print Store, Print Editor, Partner Integration, Users, Pages, Pricing, and Settings -- so you can quickly grant or revoke access by functional area. Some screens may appear disabled if the feature is not available on your current plan.

View User Roles

From your Unified Admin, go to Users > User Roles.
The page header contains a dropdown labeled Select Role and change it's capabilities. Choose a role from the dropdown to view its current permissions.
The page is divided into two panels: a Group sidebar on the left and a screen list on the right.

Control	Description
Select Role dropdown	Lists all roles for the current storefront. Select a role to load its screen permissions. Super Admin roles are excluded from this list.
Delete	Deletes the currently selected role. A confirmation dialog appears. Deletion fails if the role is currently assigned to any customer -- you must unassign it first.
Add role	Opens a dialog to create a new role (see Add/Rename Role below).
Rename	Opens a dialog pre-filled with the selected role's name and description so you can edit them.
Save	Saves the current screen permission changes for the selected role.

The left panel shows permission groups with the total number of screens in each group. Click a group to filter the screen list on the right to only show screens in that category.

Group	Description
All	Shows every available screen across all groups. The count reflects the total number of screens in the system.
Print Store	Screens related to storefront management: products, categories, collections, orders, site themes, etc.
Print Editor	Screens related to the design editor: editor products, templates, fonts, elements, etc.
Partner Integration	Screens for third-party integrations: Presswise, SiteFlow, Zapier, etc.
Users	Screens for user management: customers, admin users, organizations, user groups, user projects, user carts, and user roles.
Pages	Screens for CMS content management: blog, page content, product content, HTML snippets, email templates, etc.
Pricing	Screens for pricing configuration: base pricing, promo codes, tax/VAT settings.
Settings	Screens for system settings: general settings, checkout, shipping, merchants, API keys, domain tools, etc.

Screen Permission List

The right panel displays checkboxes for each screen in the selected group. Each checkbox represents a single admin screen.

Control	Description
Select All	Checkbox that grants or revokes access to all screens in the current view at once. Automatically checked when all individual screens are granted.
Quick Filter	Text input that highlights matching screen names as you type, making it easy to find a specific screen in a long list.
Granted Only	Checkbox that filters the list to show only screens that are currently granted to this role. Useful for reviewing what a role can access.
Screen checkboxes	Each checkbox represents a single screen. Check to grant access, uncheck to revoke. Disabled checkboxes (with tooltip "Feature is not available on your current plan") indicate screens gated by your subscription tier.

Add / Rename Role

Click Add role or Rename to open the role dialog.

Field	Description
Role Name	Required. A descriptive name for the role (e.g., "Sales Rep", "Content Editor", "Order Manager"). This name appears in the role dropdown and when assigning roles to users.
Role Description	Required. A brief description of the role's purpose. Helps other admins understand what this role is intended for.

Click Save to create (or update) the role, or Cancel to close without saving. New roles are created with no screens granted -- you must select the desired permissions and click Save on the main page.

Assigning Roles to Users

Roles are assigned to admin users through the Site Users edit page. Navigate to Users > Site Users, edit a user, and use the Roles tab to add or remove role assignments. Each user can have multiple roles -- their effective permissions are the union of all assigned roles.

Associations

Unified Admin

Area	Effect
Admin navigation	When an admin user logs in, the system queries `UserRoleMap` and `ScreenRoleMap` to build the list of available screens. The sidebar navigation only shows menu items the user has access to.
Route guard	Every admin route is protected by `RoleGuard`, which checks the route's `screenName` against the user's `availablePages` list. Unauthorized access redirects to an access-denied page.
Super Admin bypass	Users with the Super Admin tier automatically have access to all screens, bypassing the role-screen mapping entirely.
Plan-based restrictions	Screens are cross-referenced against the storefront's subscription plan via `FeatureMapService`. Screens not included in the plan appear disabled regardless of role assignment.

Print Store

Area	Effect
Guest registration	The storefront checks `UserRoleMap` entries during guest registration and checkout to validate whether a customer already exists for the company.

Site Users — assign roles to users from the Roles tab on their profile
Admin Users — view all users who have at least one role assigned
User Groups — organize customers into groups for storefront access control